Thursday, June 21, 2018

Screen Shot 2015-12-30 at 21.02.08

Model of Triangulation
Figure 2.9: A simple buying decision process model
Source: Smith, P. and Zook, Z. Marketing communications: Integrating offline and online with social media
Figure 3.2: Fab, (an online retailer for daily design, inspiration and sales) created a physical store in Hamburg, Germany. Source: WGSN, 2014
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