Monday, December 17, 2018

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Model of Triangulation
Figure 2.8: Factors influencing consumer behavior Source: Kotler, P. Principles of Marketing. 5th ed, F.T Prentice-Hall
Figure 3.1: Etsy, (an e-commerce craft website) invested in a pop-up Holiday Shop held in New York. Source: WGSN, 2014
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