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There are people who believe that what they don't know can't hurt them. "Ignorance is bliss," they say. "See no evil, hear no evil,"...

As we saw in the previous articles, advertising have an effect and plays a vital role in shaping markets and also the brand. Summarizing...

This marketing audit covers marketing mix (7 Ps), PESTEL analysis, Porter’s five forces, SWOT analysis, Value chain analysis and Strategic implementation of George lingerie...

Kleemann, Günter and Rieder (2008) have organised the pragmatic phenomena of Crowdsourcing typologically, which shall be used for this study. They classified Crowdsourcing into seven models,...

Abstract This article investigates the close relationship between an integration of the online and offline retail strategies adopted by the retailers in United Kingdom and an...

The former lawyer and state senator campaigned to be the most powerful man in the world, The president of the United States of America....

The author of this article has considered the following assumption - B&Q’s European timber buying department have employed him as a consultant to report on...

Advertising industry has seen changes over a period of time. Nowadays, from the door of a taxi to the shelves in an airplane, everything...

Abstract In this article, the present study identified and addressed some important issues related to human resource management and its role within organisations. These issues...

There are several issues which internet marketing models are criticised for. One of the issues posed was the concern of how to handle the...