Brexit: the word that’s been on everyone’s lips since June last year. And no matter which way you voted, every homeowner will be wondering how...

There are people who believe that what they don't know can't hurt them. "Ignorance is bliss," they say. "See no evil, hear no evil,"...

As we saw in the previous articles, advertising have an effect and plays a vital role in shaping markets and also the brand. Summarizing...

This marketing audit covers marketing mix (7 Ps), PESTEL analysis, Porter’s five forces, SWOT analysis, Value chain analysis and Strategic implementation of George lingerie...

Kleemann, Günter and Rieder (2008) have organised the pragmatic phenomena of Crowdsourcing typologically, which shall be used for this study. They classified Crowdsourcing into seven models,...

Abstract This article investigates the close relationship between an integration of the online and offline retail strategies adopted by the retailers in United Kingdom and an...

The former lawyer and state senator campaigned to be the most powerful man in the world, The president of the United States of America....

The author of this article has considered the following assumption - B&Q’s European timber buying department have employed him as a consultant to report on...

Advertising industry has seen changes over a period of time. Nowadays, from the door of a taxi to the shelves in an airplane, everything...

Abstract In this article, the present study identified and addressed some important issues related to human resource management and its role within organisations. These issues...

There are several issues which internet marketing models are criticised for. One of the issues posed was the concern of how to handle the...

1.0 INDUSTRY ANALYSIS: PESTEL FRAMEWORK 1.1 Political Factors Aldi, short for "Albrecht Discount", operating in a globalized environment with stores all around the UK. It is...

The analysis of internet advertising and internet marketing across all platforms. Chapter 1.        Data Analysis and Discussion The findings are derived from the analysis of tools,...

In this day and age, the male teenager is a powerful spending group in their own way. Their unique lifestyle, motives, feelings will impact...

How Advertising Works – Explained 1.1. Introduction: Advertisers have varied motives to advertise. They may want to increase their sales, brand loyalty or may want to increase...

As we saw in the blog, ‘How advertising works’, advertising have an effect and plays a vital role in shaping markets and also the...

Background: Mauna Kea, is a fictitious soup manufacturing company, has a vast range of soaps and one of the products is the ‘Most common seller’....

Pure London is one of the largest gathering of fashion brands and buyers, in Europe. It is an event aimed at mid to high...

As it is typical for an emerging area, Crowdsourcing also has been classified in many ways. It has also been referred to as by...

Crowdsourcing is the new buzz word when it comes to enhancing ones business presence online. How different is it from outsourcing the same to...