Crowdsourcing Model 4: Permanent open call
Another form of Crowdsourcing that works on the principle of the financially remunerated bid request, but is not directed toward particular tasks or problems, is the permanent open call for the submission of information or documentation (Kleemann, Günter and Rieder, 2008).
One of the best examples of this form of Crowdsourcing would be BBC’s – ‘Your news, your pictures’ campaign. One can send BBC, photographs, videos or a story in the form of an essay. BBC in return published the ones that it finds the best with the name of the sender. Here BBC doesn’t claim to offer any cash reward but offers recognition (BBC Talk).
In the above example it can be seen that this model demands more than a single computer click from the crowd, hence the campaign that uses this model are said to be ‘high involvement’ campaigns, however if this campaign would have asked the crowd to only vote for music videos or photographs; and would have provided the crowd with a system where this could have been achieved then it could have been achieved by a single or few clicks of the crowd. It would then would have been a ‘low involvement’ campaign.
Hence, this model may have either a low involvement or a high involvement campaigns, and it will vary according to the campaign requirement.
What are the crowdsourcers motives to adopt this form of Crowdsourcing? To keep the consumers involved, and to get the user-generated contents.
What do they offer to the crowd to encourage participation? Financial rewards, recognition.
Continue on page 5 for Model 5: Community reporting.